Fortified Performance
How we positioned wellness center on a mission to improve lives
A small team set out on a mission to improve the athletic abilities and quality of life for people seeking wellness and performance. With the knowledge and experience to achieve this mission, the founder incorporated Fortified Performance. In order to reach their market and establish their business however, they needed a brand strategy, market approach, and an identity design that would allow them to stand out among competition while connecting with ideal clients.
We started with the long-term impact vision for the brand to dial in measurable target outcomes for the company. We then defined the target demographic that would allow those goals to be met, and we used that info to position the brand against its competitors. Next, we developed the brand messaging and culture as direction for the upcoming design phases. Finally, we translated the brand strategy into a visual identity guide that would shape the logo and website design.
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