Feel Good
The ultimate beverage for those seeking a health-conscious way to unwind
Once the idea for a hemp-based wine alternative was created, effective branding and product design was needed to bring the concept to life. We needed a brand and design that was friendly and accessible even to those new to hemp-based products. The brand strategy is founded on the philosophy that people just want to feel good, and thus this brand was born.
We conducted research on beverages currently in the market as well as on potential target demographics. After landing on an audience, we constructed the brand, messaging, product, and website to effectively communicate FeelGood as both a revolutionary product and one-of-a-kind brand. We did this with friendly, minimalist, and dynamic artwork designed to catch attention and show reliability.
Latest projects
Check out some of our recent brand development projects
