Identity Design

At ABX Studios, our Brand Identity Design Service is a detailed creative process for crafting a visually captivating and cohesive visual and verbal brand identity that aligns with your organization's purpose and resonates with your target audience.

We provide a descriptive outline and set of guidelines for maintaining the brands look and feel, while representing the core beliefs and values of the Brand.

We believe that a strong brand identity is the cornerstone of successful branding, enabling you to make a lasting impact in a competitive market through compelling communication materials.

01 Brand Messaging

The first step to presenting brand purpose to customers. Includes tagline, language & keywords, voice & tone, brand naming, and storytelling framework.

02 Personality
& Stylescape

Oriented towards how we want our audience to emotionally perceive the brand. Defines overlapping brand personality archetype, aesthetic, look and feel, and design elements.

03 Visual Identity Design

Translates the entire brand strategy, message, and personality into a visual identity that consumers connect with and recognize. Includes typeface, logo, and color guides.

04 Templates
& Guidelines

The practical application of all previous phases. Building the identity into brand collateral, templates, and usable guidelines for your team.
i.e. cards, letterhead, newsletter, signature, signage

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We'd love to tell you more about our process and approach.

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